Adelaide Oval Tours and Museums : Explore Adelaide Oval
Adelaide Oval’s contribution to the tourism industry Adelaide Oval makes an enormous contribution to the tourism industry in South Australia and Australia as a whole, attracting large numbers of people from within the state, around Australia and overseas. Infrastructure Minister, Mr Mullighan described Adelaide Oval as a “jewel in South Australia’s crown” and said the venue had “delivered beyond expectations, resulting in an economic boost and ensuring visitor numbers and hotel occupancy rates continue to grow”. More than 60 events are held at the Oval each year. Since November 2014, more than 5.6 million people have visited the Oval. An increase in crowd numbers at AFL, SANFL, and cricket matches since the redevelopment demonstrate the importance of the Oval in encouraging greater participation in these events. Increased interstate and international visitation flows on to benefit the entire tourism industry in South Australia. An Economic Research Consultants study revealed that Adelaide Oval provided the State with an economic benefit of $170 million in 2014 and an associated gross regional value of a further $74.5 million. This total of $244.5 million grew to well over $330 million in 2015 off the back of the ICC Cricket World Cup which alone generated approximately $90 million in direct spending. The increase of 53% on 2013 AFL crowds translated to a boom for accommodation in the city of Adelaide, with revenue in city hotels up 26%. International Visitor Survey results released 29 July 2015 show the number of international visitors from India to South Australia has reached an all-time high (a rise of 90.1 % compared to the previous year and well above the national average of 25%). Tourism Minister Leon Bignell said much of the uplift can be directly attributed to the hosting of the India versus Pakistan game of the ICC World Cup at the Adelaide Oval. Major events also stimulate travel to Adelaide, with more than 10,000 people travelling from interstate to attend the Rolling Stones concert. We also attract significant numbers of visitors with our Tours & Museums, Commonwealth Bank RoofClimb and Functions & Events operations listed above.
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